In my 10+ year career, I have solved many complex user problems on my own, but perform best when leading a team. I'm not afraid to get "into the weeds", but know when to pull back and empower team members to own their work. With the right strategy and process in place, it's easy to improve design maturity, product direction, and user satisfaction.
As the User Experience Design manager, my role at Herbalife demands for collaboration with business, product, and engineering teams to deliver a seamless experience across all of our digital properties. I help conceptualize new features, develop a set of strategies for multiple personas, and craft designs for both mobile and desktop devices.
Not available for public viewing, please contact me.
I co-founded InvadeLA in 2011, and as a two-man startup my partner and I wore many different hats within the company. Aside from designing the creative, InvadeLA gave me a huge opportunity to dive into product management. I collaborated with multiple vendors and business partners, managed our development team overseas, and truly spearheaded the evolution of an small idea into a fully-fledged digital product.
View More
I was brought on board the Curacao E-Commerce team as the sole designer for both web and mobile platforms. My main focus was improving usability, identifying user pain points, and creating an overall enjoyable shopping experience. Over the course of one year, I helped increase customer conversion by 30% through redesign of product pages, the shopping cart, and checkout process.
View More
I started at Linksys (later acquired by Cisco) in 2005 during the big transition to wireless routing. At first, my role primarily consisted of content contribution but soon evolved into web design and development. I was given the opportunity to redesign multiple web properties, produce online product promotions for sales and marketing, and became the design lead for our consumer products e-commerce store.
View More
Most of my work these days are on enterprise tools, so sometimes I just want to mess around and explore design outside of my job. In this space you'll find UI animations and even paintings I've completed during COVID lockdown! Feel free to take a look at some small examples of work I've done outside of my day-to-day projects.
View More
Growing up I have always had a passion for design, whether drawing video game characters on paper or learning how to add special effects to my photos using Photoshop. At one point, my love for technology even introduced me to creating music and video editing. However, it wasn't until I took my first programming course that I found out my love for writing code.
I graduated college with a degree in software engineering, learning various programming lanugages such as C++, Java, and even machine language. Writing code in the back-end was great at first, but my design itch never left me. I wanted users see my work so I could measure user success through delight and satisfaction. Using my engineering background, I was able to teach myself HTML, CSS, and Flash (yikes) through online tutorials and W3Schools. By shifting to the front-end, I was able to marry my love for writing code with design and turn it into a successful career.
Currently I am the User Experience Manager at Herbalife where I spend most of my day collaborating with business, product, and development teams to create new tools for our users. Throughout my career I've been fortunate to work with small businesses to large corporations, and even co-founded my own startup. I've helped design large scale products like CRM tools, E-commerce stores, and several native apps for iOS and Android.
I love food, so if you know of a place in L.A. that has great food make sure to let me know.
