LED Lightsource (2010)

A friend of mine imported LED light bulbs wholesale to the States but wanted to take a shot at selling retail online. He approached me to build his entire online store - page designs, product shots, image retouching, and wiring the CMS. To keep costs low, a colleague and I chose to use the free Magento platform and gave him a few options for Magento themes. I recommended to keep things simple, so that I could push more emphasis through imagery, promotions, and product shots. (2008 - 2009)

While working at Cisco I did some consulting work for, a lead generation and online advertising company. I provided landing pages, lead forms, and various UI components for,,, and

SimplyBridal (2011)

In my early days I was asked by a client to review the UI/UX of his e-commerce site for wedding dresses. After giving feedback I was asked to create new designs based on my recommendations for the header, navigation, homepage, product pages and checkout.